If you’re strapped for time and under the pump, congratulations! Whatever you’re doing is working– things are busy at your RTO.
However, with busy-ness comes the need to intelligently allocate your time and resources.
You know you should spend an hour or more on your social media marketing per day, but who has the time?
Luckily, this is where marketing automation comes in.
There are endless services available across ye olde world wide web that can help you work smarter, not harder, on your digital marketing.
Here are our current top three for 2019:
Hootsuite takes a simplistic yet powerful approach to social media automation.
The person responsible for your RTO’s social media presence likely has other tasks to perform as well.
Hootsuite packs a lot of punch in a simple dashboard, allowing users to manage multiple accounts and vast functionality, all from one place.
Hootsuite is also one of the most popular choices with over 10 million people currently subscribed to their services.
Like Hootsuite, Buffer is one of the ultimate social media automation platforms.
Buffer is, however, uniquely well suited to any RTO who posts a large amount of regular content, particularly over multiple pages such as Facebook, Linkedin, and Twitter.
Buffer also benefits from the ability to suggest the best time/day to post to reach your specific audience, and can even show you how you’re measuring up to the competition with its in-depth analytics.
An added plus: Buffer is also suitable for IOS and android, so if you often find yourself getting work done on your mobile, this is a big benefit!
IFTTT is completely different than Hootsuite and Buffer, in-fact it is a must-have tool to use in conjunction with either of the total campaign suites above.
IFTTT (If This Then That) allows you to create a chain of commands which upon being triggered, perform an automated task.
For example, let’s say every time you post a message to twitter, you want to post it to facebook as well, but only if it contains a certain hashtag.
IFTTT can do just that, among a billion other things!
Use IFTTT to customise your marketing automation process to suit your RTO’s unique needs and get your social media working for you.
So there you have it, folks!
Our top three recommendations for RTO’s in 2019, start using these automated marketing platforms now and make sure you hit 2020 raring and ready to go!
Magic Map Co-Founder & Magician