Privacy Policy

Version 1.0.1 January 2020

We respect the integrity of the Privacy Act 1988 and seek to uphold its principles through the attentive care we give to the data provided to us.

Magic Map respects the privacy of all Magic Map people including clients, employees, business partners, contractors, online users, and all other stakeholders and is committed to safeguarding the personal information that is provided to us.


The purpose of this privacy policy is to:

  • clearly communicate the personal information handling practices of Magic Map
  • enhance the transparency of Magic Map operations, and
  • give individuals a better and more complete understanding of the sort of personal information that Magic Map holds, and the way we handle that information.


This policy and procedure applies to all Magic Map clients, employees, business partners, contractors, online users and all other Magic Map stakeholders.

The Privacy Act and this Privacy Policy do not apply to acts or practices which directly relate to employee records of Magic Map’s current and former employees.


Online users refers to anyone that accesses the Magic Map software.

Personal information as defined by the Privacy Act 1988 (as amended) is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not, and whether recorded in a material form or not.

Sensitive information as defined by the Privacy Act 1988 (as amended) is information or opinion (that is also personal information) about an individual’s racial or ethnic origin, political opinions, membership of a political association, religious beliefs or affiliations, philosophical beliefs, membership of a professional or trade association, membership of a trade union, sexual preferences or practices or criminal record or health, genetic, biometric information or biometric templates, that is also personal information.

Our Personal Information Handling Practices

This section explains our general information handling practices across Magic Map including information about how we collect, use, disclose and store your personal information.

Our obligations under the Privacy Act

This Privacy Policy sets out how we comply with our obligations under the Privacy Act 1988 (Privacy Act). We are bound by the Australian Privacy Principles (APPs) in the Privacy Act which regulate how organisations may collect, use, disclose and store personal information, and how individuals may access and correct personal information held about them. We will obtain your consent as applicable prior to collecting, using and/or sharing your information. If you do not provide consent and/or you withdraw your consent at a later date, we may not be able to provide the services you require.

Magic Map Clients and Users

Kind of information collected:

  • contact details (name, address, email, etc.)
  • personal details including: date of birth, gender
  • information on qualifications/training

How the information is collected:

  • online registration
  • telephone
  • during consultations/meetings/activities
  • upload of client data

Purpose for which Magic Map uses the information:

  • to provide Magic Map services
  • to provide clients with the most appropriate services for their needs
  • to comply with legal obligations
  • to produce promotional materials

Magic Map Business Partners

Types of information collected:

  • contact person’s name, the name of the organisation which employs the person, telephone numbers, fax number, street and postal address, email address and position title
  • areas of interest by category and industry
  • Australian Business Number (ABN)

How the information is collected:

  • communications, email, flyers
  • online registration
  • telephone

Purpose for which Magic Map uses the information:

  • to provide Magic Map services
  • to pay for services
  • to establish and manage partnerships
  • to receive services from you or the organisation which employs you
  • to manage Magic Map ‘s relationship with the business partner
  • to provide information about Magic Map ‘s services

Online Users

To the extent that this Privacy Policy applies to online privacy issues, it is to be read as forming part of the terms and conditions of use for the Magic Map website.

Type of information collected:

  • contact details (name, address, telephone numbers, email etc.)
  • non-personal information e.g. visitor navigation and statistics
  • server address, browser type, date and time of visit
  • personal information

Purpose for which Magic Map uses the information:

  • to analyse website usage and make improvements to the website
  • Proved accurate and efficient customer service in a timely manner

Additional Information

The website may from time to time contain links to other websites. Magic Map stresses that when an online user accesses a website that is not the Magic Map website, it may have a different privacy policy. To verify how that website collects and uses information, the user should check that particular website’s policy.

How We Collect Information

Where possible, we collect your personal and sensitive information directly from you. We collect information through various means, including telephone and in-person interviews, appointments, forms and questionnaires. If you feel that the information that we are requesting, either on our forms or in our discussions with you, is not information that you wish to provide, please feel free to raise this with us.

In some situations, we may also obtain personal information about you from a third party source. If we collect information about you in this way, we will take reasonable steps to contact you and ensure that you are aware of the purposes for which we are collecting your personal information and the organisations to which we may disclose your information, subject to any exceptions under the Act.

Use and disclosure of Personal Information

We only use personal information for the purposes for which it was given to us, or for purposes which are related to one of our functions or activities.

For the purposes referred to in this Privacy Policy (discussed above under ‘Collection of Personal and Sensitive Information’ ), we may also disclose your personal information to other external organisations including:

  • Contractors who manage some of the services we offer to you. Steps are taken to ensure they comply with the APPs when they handle personal information and are authorised only to use personal information in order to provide the services or to perform the functions required by Magic Map;
  • Referees and former employers of Magic Map employees and volunteers, and candidates for Magic Map employee and volunteer positions; and
  • Our professional advisors, including our accountants, auditors and lawyers.

Except as set out above, Magic Map will not disclose an individual’s personal information to a third party unless one of the following applies:

  • the individual has consented
  • the individual would reasonably expect us to use or give that information for another purpose related to the purpose for which it was collected (or in the case of sensitive information – directly related to the purpose for which it was collected)
  • it is otherwise required or authorised by law
  • it will prevent or lessen a serious threat to somebody’s life, health or safety or to public health or safety
  • it is reasonably necessary for us to take appropriate action in relation to suspected unlawful activity, or misconduct of a serious nature that relates to our functions or activities
  • it is reasonably necessary to assist in locating a missing person
  • it is reasonably necessary to establish, exercise or defend a claim at law
  • it is reasonably necessary for a confidential dispute resolution process
  • it is necessary for the management, funding or monitoring of a health service relevant to public health or public safety
  • it is necessary for research or the compilation or analysis of statistics relevant to public health or public safety
  • it is reasonably necessary for the enforcement of a law conducted by an enforcement body.

We do not usually send personal information out of Australia. If we are otherwise required to send information overseas we will take measures to protect your personal information. We will protect your personal information either by ensuring that the country of destination has similar protections in relation to privacy or that we enter into contractual arrangements with the recipient of your personal information that safeguards your privacy.

Security of Personal and Sensitive Information

Magic Map takes reasonable steps to protect the personal and sensitive information we hold against misuse, interference, loss, unauthorised access, modification and disclosure.

These steps include password protection for accessing our online systems. Only authorised personnel are permitted to access these details.

When the personal information is no longer required, it is destroyed in a secure manner, or deleted according to legislative requirements.

Magic Map maintains the storage of all personal information and all related, using encrypted servers located on Australian land at all times.

Access to and correction of personal information

If an individual requests access to the personal information we hold about them or requests that we change that personal information, we will allow access or make the changes unless we consider that there is a sound reason under the Privacy Act or other relevant law to withhold the information, or not make the changes.

Requests for access and/or correction should be made to the relevant service (details of which are set out below). For security reasons, you will be required to put your request in writing and provide proof of your identity. This is necessary to ensure that personal information is provided only to the correct individuals and that the privacy of others is not undermined.

In the first instance, Magic Map will generally provide a summary of the information held about the individual. It will be assumed (unless told otherwise) that the request relates to current records. These current records will include personal information which is included in Magic Map databases and which may be used on a day to day basis.

We will provide access by allowing you to inspect, take notes or print outs of personal information that we hold about you. If personal information (for example, your name and address details) is duplicated across different databases, Magic Map will generally provide one printout of this information, rather than multiple printouts.

We will take all reasonable steps to provide access or the information requested within 30 days of your request. In situations where the request is complicated or requires access to a large volume of information, we will take all reasonable steps to provide access to the information requested within 90 days.

Magic Map may charge you reasonable fees to reimburse us for the cost we incur relating to your request for access to information, including in relation to photocopying and delivery cost of information stored off site.

If an individual is able to establish that personal information Magic Map holds about her/him is not accurate, complete or up to date, Magic Map will take reasonable steps to correct our records.

Access will be denied if:

  • the request does not relate to the personal information of the person making the request;
  • providing access would pose a serious threat to the life, health or safety of a person or to public health or public safety;
  • providing access would create an unreasonable impact on the privacy of others;
  • the request is frivolous and vexatious;
  • the request relates to existing or anticipated legal proceedings;
  • providing access would prejudice negotiations with the individual making the request;
  • access would be unlawful;
  • denial of access is authorised or required by law;
  • access would prejudice law enforcement activities;
  • access would prejudice an action in relation to suspected unlawful activity, or misconduct of a serious nature relating to the functions or activities of Magic Map
  • access discloses a ‘commercially sensitive’ decision making process or information; or
  • any other reason that is provided for in the APP’s or in the Privacy Act.

If we deny access to information we will set our reasons for denying access. Where there is a dispute about your right of access to information or forms of access, this will be dealt with in accordance with the complaints procedure set out below.

Complaints Procedure

If you have provided us with personal and sensitive information, or we have collected and hold your personal and sensitive information, you have a right to make a complaint and have it investigated and dealt with under this complaints procedure.

If you have a complaint about Magic Map privacy practices or our handling of your personal and sensitive information please contact Magic Map (details of which are set out at the end of this document).

All complaints will be logged on our database.

A privacy complaint relates to any concern that you may have regarding Magic Map privacy practices or our handling of your personal and sensitive information. This could include matters such as how your information is collected or stored, how your information is used or disclosed or how access is provided to your personal and sensitive information.

The goal of this policy is to achieve an effective resolution of your complaint within a reasonable timeframe, usually 30 days or as soon as practicable.

However, in some cases, particularly if the matter is complex, the resolution may take longer.

Once the complaint has been made, we will try to resolve the matter in a number of ways such as:

  • Request for further information: We may request further information from you. You should be prepared to provide us with as much information as possible, including details of any relevant dates and documentation. This will enable us to investigate the complaint and determine an appropriate solution. All details provided will be kept confidential.
  • Discuss options: We will discuss options for resolution with you and if you have suggestions about how the matter might be resolved you should raise these with your service provider.
  • Investigation: Where necessary, the complaint will be investigated. We will try to do so within a reasonable time frame. It may be necessary to contact others in order to proceed with the investigation. This may be necessary in order to progress your complaint.
  • Conduct of our employees: If your complaint involves the conduct of our employees we will raise the matter with the employee concerned and seek their comment and input in the resolution of the complaint.
  • The complaint is substantiated: If your complaint is found to be substantiated, you will be informed of this finding. We will then take appropriate agreed steps to resolve the complaint, address your concerns and prevent the problem from recurring.
  • If the complaint is not substantiated, or cannot be resolved to your satisfaction, but this Privacy Policy has been followed, Magic Map may decide to refer the issue to an appropriate intermediary. For example, this may mean an appropriately qualified lawyer or an agreed third party, to act as a mediator.
  • At the conclusion of the complaint, if you are still not satisfied with the outcome you are free to take your complaint to the Office of the Australian Information Commissioner at

We will keep a record of your complaint and the outcome.

We are unable to deal with anonymous complaints. This is because we are unable to investigate and follow-up such complaints. However, in the event that an anonymous complaint is received we will note the issues raised and, where appropriate, try and investigate and resolve them appropriately.

Notice of Data Breach

We adhere to the APA legislation regarding eligible data breaches, which we determine to be under the following circumstances:

(i) there is unauthorised access to, or unauthorised disclosure of, the information;


(ii) a reasonable person would conclude that the access or disclosure would be likely to result in serious harm to any of the individuals to whom the information relates;


(i) unauthorised access to, or unauthorised disclosure of, the information is likely to occur;


(ii) assuming that unauthorised access to, or unauthorised disclosure of, the information were to occur, a reasonable person would conclude that the access or disclosure would be likely to result in serious harm to any of the individuals to whom the information relates

In the event of an eligible data breach, we will comply fully with the notification requirements set out in the APA legislation.

Changes to this Privacy Policy

Magic Map reserves the right to review, amend and/or update this policy from time to time.

We aim to comply with the APPs and other privacy requirements required to be observed under State or Commonwealth Government contracts.

If further privacy legislation and/or self-regulatory codes are introduced or our Privacy Policy is updated, we will summarise any substantial modifications or enhancements in this section of our Privacy Policy.

How to Contact Magic Map

If you wish to contact Magic Map in relation to the above or for any other matter please visit our Contact page.

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