UNIT
Release 1 | This version first released with BSB Business Services Training Package Version 1.0. |
This unit describes the skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit covering general and basic marketing and promotional activities that do not require detailed or complex planning or implementation.
It applies to people with no previous experience in marketing. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Business Development – Marketing
BSBMKG414 Undertake marketing activities | BSBMKG414B Undertake marketing activities | Updated to meet Standards for Training Packages | Equivalent unit |
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
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