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Release 1 |
This version first released with BSB Business Services Training Package Version 7.0. |
This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.
The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Technical Skills – Marketing
Supersedes and is equivalent to BSBMKG501 Identify and evaluate marketing opportunities.
Supersedes but is not equivalent to:
BSBMKG518 Plan and implement services marketing
BSBMKG519 Plan and implement business-to-business marketing
BSBMKG521 Plan and implement sponsorship and event marketing.
Companion Volume Implementation Guide is found on VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
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