BSBMKG622 - Manage organisational marketing processesBSBMKG622Manage organisational marketing processes

This unit describes the skills and knowledge required to manage organisational marketing processes.

The unit applies to individuals who are senior personnel responsible for managing the overall marketing process of an organisation and for managing marketing personnel. These individuals typically manage a portfolio of products or services across the organisation, rather than a single product or a few products.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Technical Skills – Marketing

Supersedes and is equivalent to BSBMKG603 Manage the marketing process.

Supersedes but is not equivalent to BSBMKG611 Manage measurement of marketing effectiveness.

Companion Volume Implementation Guide is found on VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10