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Release 1 |
This version first released with BSB Business Services Training Package Version 7.0. |
Companion Volume Implementation Guide is found on VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
This unit describes the skills and knowledge required to develop advertising campaigns in response to an advertising brief. This includes clarifying and defining campaign objectives, preparing the advertising budget, and scheduling.
The unit applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Technical Skills – Marketing
Supersedes and is equivalent to BSBADV602 Develop an advertising campaign.
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