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Release 1 |
This version first released with BSB Business Services Training Package Version 7.0. |
Companion Volume Implementation Guide is found on VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
This unit describes the skills and knowledge required to execute an advertising campaign including preparing, implementing and monitoring an advertising campaign.
The unit applies to individuals who work in senior advertising roles within an advertising or media organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Technical Skills – Marketing
Supersedes and is equivalent to BSBADV604 Execute an advertising campaign.
Supersedes but is not equivalent to BSBADV605 Evaluate campaign effectiveness.
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