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Release 1 |
This version first released with BSB Business Services Training Package Version 7.0. |
This unit describes the skills and knowledge required to identify marketing opportunities and to analyse and evaluate opportunities according to organisational marketing objectives.
The unit applies to individuals working in a variety of marketing communications occupational roles who have responsibility for a range of tasks involving analysis and planning.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Technical Skills – Marketing
No equivalent unit. Supersedes but is not equivalent to:
BSBMKG401 Profile the market
BSBMKG408 Conduct market research.
Companion Volume Implementation Guide is found on VETNet - https://vetnet.education.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
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